Features

What's included, and what's coming

Every feature below is marked At launch or Planned, and anything not open yet is marked Waitlist. We won't sell you anything that isn't built yet.

How to read this list

Status

At launch 19 features
Included when we go live, on the plans shown.
Planned 1 feature
Not built yet, and no date promised. Don't choose us for it.
Waitlist 5 items
Priced and described, but not open. You can't buy it today.

Plans

Micro From $149/mo
Solo operators and two-person shops.
SMB From $249/mo
Shops with 3–20 employees.
Mid-Market Waitlist · $399/mo when it opens
Multi-location and larger operations.

Who runs it

Managed
We run it for you. Monthly, or yearly with 2 months free.
Offboard
You take it and run it yourself. Paid once.

Rows describe Managed unless they say Offboard.

You don't pick Micro, SMB or Mid-Market. We set it from your business size and needs, and you see it with your demo before you pay. You do choose Managed or Offboard at checkout. Full pricing and terms.

Your website

Built for your trade from your business name, services, service area and logo.

  • Professional site, 6–8 sections Sections such as your services, service area, reviews and contact form, laid out the way homeowners look for a trade.
    Micro SMB
    At launch
  • Your phone number on every page, with tap-to-call on phones
    Micro SMB
    At launch
  • Your Google reviews on your site New customers see what past customers said.
    Micro SMB
    At launch
  • Gallery, map, FAQ, seasonal offers and team profiles
    SMB
    At launch
  • Your colors and fonts, within a design profile A design profile is the overall style of your site. Your brand colors and fonts are used within it, so every page stays consistent and easy to read.
    SMB
    At launch
  • Multiple locations
    Mid-Market
    Waitlist
Home page of Riverbend Plumbing, a fictional sample business, in a bright blue design profile: a bold sans-serif headline reading 'Sacramento plumbing done right the first time', the service area and years in business under it, and a 'Get a free quote' button with a phone icon in the header.

Fictional business Riverbend Plumbing is a sample. The site is real Fornax output.

Real output

What a design profile looks like

This is one design profile, applied to a fictional plumber. The profile sets the colors and type. Your business fills the page: your services, your service area, your phone number.

  • A quote button in the header that calls you in one tap on a phone
  • Service area named right under the headline
  • Years in business and "licensed and insured" shown where people look first
Open this sample site See it in four design profiles

Your leads

Every request comes straight to you. The inbox, notes and pipeline live in your dashboard, which comes with Managed plans.

  • Contact form with email lead alerts Each request lands in your email and your lead inbox.
    Micro SMB
    At launch
  • Lead inbox and CSV export Every request in one place. Download them as a spreadsheet file (CSV) whenever you want. Your leads are yours.
    Micro SMB
    At launch
  • Notes and a simple pipeline in your dashboard Keep notes on each lead and see where each one stands.
    SMB
    At launch
  • A custom pipeline Set your own stages for tracking a lead.
    Mid-Market
    Waitlist
  • Lead scoring A score on each new lead, to help you decide who to call first.
    Mid-Market
    Waitlist

Your dashboard

Where leads land and edits happen, on your phone or computer. Included with Managed. Offboard doesn't include a dashboard.

  • Edit your text, contact info and images Change your hours, phone number or photos yourself. No website editor to learn.
    Micro SMB
    At launch
  • Upload more photos Photos for your services and team, up to 20, from your dashboard.
    SMB
    At launch
  • A preview of your plan's dashboard, inside your demo You see how it works before you pay anything.
    Every demo
    At launch

Sample dashboard

Where every request lands

This is the lead inbox from a sample dashboard, for the same fictional plumber. Requests from your site show up here as they arrive, and in your email too.

  • New requests are marked in green.
  • Automated steps, like sending a lead to HubSpot on SMB, are marked in blue, so you can see what the system did.
  • Export your leads as a spreadsheet file whenever you want.

Riverbend Plumbing

Lead inbox

Sample data
NameNeedsViaReceivedStatus
J. Alvarez Water heater replacement Form 8:12 am New
P. Nguyen Kitchen drain clog Call Yesterday Called back
S. Brooks Leak inspection Form Mon Sent to HubSpot
R. Castillo Tankless quote Form Mon Quoted
HubSpot connected · new leads sync automatically Export CSV
Illustrative sample for a fictional business. These are not real customers or real results.

Hosting and care

Managed: we run it for you. Offboard: you take it and run it yourself.

  • Hosting, SSL and your own domain We keep the site online and secure (SSL is the padlock in the address bar). If you bring your own domain, it stays registered to you.
    Managed
    At launch
  • Live on your Fornax address in under a minute after you pay Your own domain follows once it's pointed at the new site. That's a one-time setting at the company where you registered it.
    Managed
    At launch
  • Email support Our AI assistant replies first, and Tyler handles anything it can't. Billing questions go to Tyler. Replies within 24–48 hours.
    Managed
    At launch
  • Monthly search optimization Each month we go over how your site is set up for search engines like Google. It's work we do, not a promise about rankings.
    SMB
    At launch
  • You take the domain and the site files Paid once, then it's yours to host and run. There's no support from us after handoff, but you get written docs and videos.
    Offboard
    At launch
  • Professional Redesign add-on, done by a person A person, not our AI, reworks your site's design. Priced by plan, and not open yet.
    Add-on
    Waitlist

Not sure which one fits? See Managed and Offboard side by side.

CRM sync

A CRM is the software you already use to track customers and jobs. On SMB, new leads can be sent to it automatically. HubSpot is the only one at launch.

  • One-way sync of new leads to HubSpot New leads are sent to HubSpot automatically, and your dashboard marks each one it sent. One-way means changes you make in HubSpot don't come back to your dashboard.
    SMB
    At launch
  • Sync with Jobber, ServiceTitan, Housecall Pro or Successware Each is planned, with no date set. In the meantime you can download your leads as a spreadsheet file (CSV) whenever you want.
    SMB
    Planned
  • More than one CRM
    Mid-Market
    Waitlist

We're not affiliated with any of these companies. Use a CRM we don't list? Email support@fornaxopsuites.com and tell us which one.

Accessibility and speed

Every site is checked automatically before it reaches you.

  • Passes automated accessibility checks before it reaches you We design every site to WCAG 2.1 AA, the common standard for sites that people with disabilities can use.
    Every site
    At launch
  • Passes automated speed checks, built to load fast on phones
    Every site
    At launch

Our honest line on results

We build the tools that catch leads. We don't promise how many.

The site, the contact form and the lead inbox are there so calls and requests reach you, not a competitor. How many come in depends on your market and on search engines, and no list of features changes that.

No lead guarantee
We build and run the site. We don't promise a number of leads.
No free trial
You see your actual site before you pay anything.
No made-up proof
Sample businesses are labeled fictional, and their reviews are placeholders. We don't claim customers or results we don't have.

See it built for your business first

Tell us about your business. Our AI assistant asks a couple of quick questions, then emails you a demo: your site, with a preview of your dashboard. No cost to see it, and you pay only if you want it.

Tell us about your business Have a Client ID?